Originally posted 2008-11-11 09:02:52.
So imagine you’re the Apple engineer that lost the prototype of the next generation of iPhone. Good news. Lufthansa wants to talk to you.
From CNN SciTechBlog:
It’s probably been a tough week for Apple engineer Gray Powell, what with him reportedly losing a next-generation iPhone in a bar, only to see photos of the super-secret device later spashed across the internet.
Tech blogs say Powell left the prototype, which was disguised as an iPhone 3GS, behind at Gourmet Haus Staudt, a German beer hall in Redwood City, California. The iPhone was later sold to tech blog Gizmodo for $5,000.
There’s been rampant speculation that Powell is in trouble with Apple for losing the phone. But Lufthansa, the German airline, is offering to help the 27-year-old drown his sorrows.
The airline’s director of marketing and customer relations has written an open letter to Powell, dated April 21 and posted on the internet.
“I recently read in the news that you lost a very special phone at a German beer bar in California,” writes Nicola C. Lange. “We all know how frustrating it can be to lose personal belongings … at Lufthansa we also noted with great interest your passion for German beer and culture.”
Lange goes on to say, “[Lufthansa] would like to offer you complimentary Business Class transportation to Munich where you can literally pick up where you left off.”
The letter was attached to a tweet posted on the airline’s Twitter page Thursday. It said, “If you can help us get in touch with Gray Powell, we’d like to fly him to Munich.”
As marketing gimmicks go, this is a pretty good one.
There was no word as of late Thursday on whether Powell had accepted the offer. But if he does, maybe he should leave his iPhone at home.
Originally posted 2010-04-22 23:36:06.
Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Miranda Shing
Art Directors: Miranda Shing, Timothy Li
Copywriters: Paul Yu, Cyrus Ho
Originally posted 2009-11-30 09:51:35.
Originally posted 2010-05-27 10:37:57.
Just over a month ago, Adidas released their kick-ass Celebrate Originality “House Party” spot. This video included celebrity stars like David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales. UK television channel Sky 1 now made a hilarious parody to promote The Simpsons. Featuring celebrity stars like Homer, Bart, Lisa, Maggie and Marge..
Originally posted 2009-03-26 13:43:53.
Advertised brand: Hangame Tetris
Headline and copy text: TETRIS RETURNS
Advertising Agency: Daehong Communications, Seoul, Korea
Agency website: http://www.daehong.co.kr
Creative Director: Chung Haewon
Art Director: Lee Keunhye
Copywriter: Lee Kikwan
Illustrator: Ahn Junho
Originally posted 2009-12-02 15:28:00.
Length: 60 Sec
Client: CCTV – Central China Television
Creative Director: Zhou Jiahong
Art Director: Wu Hao
Originally posted 2009-10-02 13:53:37.
The New Ford Focus ad features 21 instruments made from the parts two new Focus cars. Not only have they been made for real but trained musicians were used to play a specially created track by movie composer Craig Richey. The ad agency selected one of the worlds top Directors Noam Murro to capture Ford’s latest TV ad, shot in LA.
Originally posted 2008-06-16 11:24:51.