Leo Burnett — Sweat off your flab — Yoga print ads.
Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Miranda Shing
Art Directors: Miranda Shing, Timothy Li
Copywriters: Paul Yu, Cyrus Ho
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Looks like they ripped this idea off from a photographer who did this same idea before. Read the comments and see the link here:
http://dognpony.wordpress.com/2009/11/11/a-yoga-studio-wins-the-grand-prix/