What is this about?
It's about finding an answer to that age-old question, the one that we have all asked ourselves:
What would happen if you shipped 20 unassembled old-timey wooden fishing lure kits off to be finished by a bunch of artists? It turns out that the answer is CRANKbait! Lures of Distinction.
Shown here by Hugh Macdonald, see them all here.