Most excellent Tipp-Ex (Euro version of White-Out) interactive YouTube viral (NSFW language)

The frame take over is nothing compared to the way the user interacts with the video. I tried inputting several different words and each phrase was returned with an appropriate video response. Not following? Just hit play…

This is by far the most ingenious use of YouTube I’ve seen in a long time. Click here for the ad/viral.

Watch the case study here.