Coca Cola sponsorship as flashpoint for Tibet — both ways

*Real* guerilla advertising: Large banner unfurled on Coke billboard

China's torch has arrived in Australia amid protests in Sydney and Canberra. Four tibet activists were arrested after unfurling a large banner on a prominent Coke billboard in Kings Cross protesting Coke's sponsorship of China's tainted torch relay.

Link to SFT 


But when this Coca Cola poster in Bremen, Germany, caught the attention of a Chinese Ex Pat blogger, Chinese nationalists called for a boycott too. Coca Cola, in a formal statment, claim the ad was from a 2003 campaign.

Sources: Asian Offbeat, The Guardian and SFT

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Written by Peter C in: Advertising,Events,History,Hmmn. Interesting. |

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