Apr
28
2008

Coca Cola sponsorship as flashpoint for Tibet — both ways


*Real* guerilla advertising: Large banner unfurled on Coke billboard

China's torch has arrived in Australia amid protests in Sydney and Canberra. Four tibet activists were arrested after unfurling a large banner on a prominent Coke billboard in Kings Cross protesting Coke's sponsorship of China's tainted torch relay.

Link to SFT 

cocaCola1.jpg

But when this Coca Cola poster in Bremen, Germany, caught the attention of a Chinese Ex Pat blogger, Chinese nationalists called for a boycott too. Coca Cola, in a formal statment, claim the ad was from a 2003 campaign.

Sources: Asian Offbeat, The Guardian and SFT

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Written by Peter C in: Advertising,Events,History,Hmmn. Interesting. |

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