Wonderbra — The Big Reveal

Wonderbra — The Big Reveal
The Billboard

As part of a new campaign for Wonderbra D size, women were invited to submit pictures of themselves in their bras. The final piece is a billboard in Central London, but there is also a website where you can look close-up, at the hundreds of pictures used to create the finished piece.

Wonderbra — The Big Reveal
Detail of Billboard

The tagline, “D – G; Because we’re more than a handful”, reflects Wonderbra’s playful communication tone, as well as the attitudes of participating women.

Wonderbra — The Big Reveal
Detail of Billboard

The billboard photograph is online at the microsite where visitors can zoom in to see the women. Participants are able to send their ‘Eva moment’ to their friends and family.

Previously on P&F Wonderbra related.