Wonderbra brand has launched a campaign to recruit women from across the UK to pose in their underwear. This viral ad was created by integrated marketing agency Iris.
The new campaign, which with its emphasis on real body shapes echoes Dove's ongoing Real Women strategy, launches today. A viral film featuring a montage of images representing a range of familiar nicknames, from puppies to jugs, is used to describe women's breasts.
Wonderbra is aiming to encourage 1,000 women to attend Britain's largest underwear shoot to date in central London on June 2.
Link to clip.
Previously on P&F about Wonderbra: