A new TV ad made using 200 camcorders has landed itself a Guinness World Record.
The commercial for Toshiba's range of HD products was shot using the "bullet-time" technique, as seen in sci-fi movie The Matrix, starring Keanu Reeves.
The technique freezes the shot, while circling the freeze-frame.
The advert was filmed using a custom-built, 360-degree rig of Toshiba Gigashot handheld cameras.
The shoot used up 20,000Gb of hard disk space and took over 336 hours for computers to process.
Those stats helped earn it a world record for incorporating the most moving image cameras used in a composite film shot.