13th Street — Guerilla Marketing
“See what others don’t see. 13TH STREET. The Action and Suspense Channel”
Jung von Matt/next, the agency for interactive and innovative communication, presents the project “Blood Bath”:
To promote the exclusive thrillers and horror films on 13TH STREET NBC, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in black light. And now a bloody crime scene becomes visible on the floor and walls: “See what others don’t see. 13TH STREET. The Action and Suspense Channel”