Why, for the love of Christ, do they have to have pink ones to appeal to women? 

Link to Taser

Clip from NYTimes: 

The new C2, as the weapon is called, looks more like a large disposable razor than a gun, comes in a variety of colors and is $350, all of which Taser executives believe will persuade women to add the weapon to their checklist for the evening: lipstick, wallet, keys, Taser.