Kinetic typography — the technical name for “moving text” — is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion.

Here are some examples of Kinematic typography, including ‘Kill Bill‘, ‘The Big Lebowski‘, ‘It’s Always Sunny in Philadelphia‘ and ‘Psycho‘.

And now for your viewing pleasure, ‘Pulp Fiction‘.