Clip from NYTimes:
SCOTTSDALE, Ariz. | Perhaps the discovery of a Taser lurking in the bottom of your date’s purse does not bode well for a romantic evening. But a compact version of the electric-shock weapons — which have attracted ample controversy in their use by police officers — will arrive in stores later this month, and it will come in pink.
Taser International, based here, has been selling its device, one that paralyzes targets with a seriously painful zap, for more than a decade. The device is used by roughly 11,000 police departments around the nation, and is sold to consumers, at a hefty price, as a personal defense item.
In a few weeks, Taser will introduce an item that is far more compact and a lot less expensive than the standard Tasers used by police, though its shock is no less potent. The company’s executives say they are trying to capture a market of people looking for a weapon that is more reliable than pepper spray, but less reliable, so to speak, than a gun, and less expensive than the standard Taser.
The new C2, as the weapon is called, looks more like a large disposable razor than a gun, comes in a variety of colors and is $350, all of which Taser executives believe will persuade women to add the weapon to their checklist for the evening: lipstick, wallet, keys, Taser.
“It is a woman’s product,” said Kathy Hanrahan, president of Taser, who says she has experienced numerous shocks as part of her market research.