Beautiful Day – Animation for U2
In February of 2009 we got a call from Catherine Owens, the long time super creative director for the uber-famous band U2. Catherine came across our work and knew she found the team who could help with U2’s 2009 world tour (titled 360). After a quick stint of meetings in New York, we came back to the Bangkok studio and begin work for the following two months on numerous ideas.
The concert opened in Barcelona on June 30, 2009 to a sold out crowd of 90,000 fans. The screen that displayed this work was designed by Willie Williams, Mark Fisher, Chuck Hoberman, and Frederic Opsomer. The screen was composed of 888 individual hexagonal panels that support 500,000 Barco LED pixels. It can transform from seven meters to 22 meters high and move up and down. To sum it up, this is the most massive and badass screen ever and we were mega-amped to have worked on such an intense project.
Previously on P&F U2 related: