Art Deco Modiano Cigarette Posters
Founded by Saul Modiano in Trieste, Modiano made and marketed cigarette/rolling papers. In 1884 they started producing playing cards which are still in demand today, but it’s their art deco cigarette posters that spring to mind when I hear the name Modiano.
I also have a large collection of their rolling paper posters but that’s for another day—soon I hope.
Modiano was born in 1868 in Trieste, at the time the first port of the Hapsburg Empire. Initially focused on the production and marketing of cigarette papers with different brands, among which the “CLUB”, in 1884 it expanded the range of his products, starting a lithography that made school for artistic reproductions and for the production of playing cards. In a short time, the Modiano playing cards, thanks to the combination of art, technology and commercial skills, exceed the European standards established by tradition by the Austrians and the Germans. New establishments werw launched beyond the urban boundaries in Romans d’Isonzo, Fiume and Budapest, where a collaboration with the major artists of the Hungarian university was developed.
More at Modiano’s website.