Banana Juice, nice packaging design. Wait, what juice?
Designed by Naoto Fukasawa.
Designing shape is to give form to values that people tacitly share and wish for. Naoto Fukasawa visually captures these values and he draws the exact outline of them. His ability for visualizing such unseen outlines for things is not easily worded and described, nonetheless, people are convinced with his ability when they experience his design.
Previously on P&F Banana related Whaddya call it?