Coca Cola sponsorship as flashpoint for Tibet
*Real* guerilla advertising: Large banner unfurled on Coke billboard
China’s torch has arrived in Australia amid protests in Sydney and Canberra. Four tibet activists were arrested after unfurling a large banner on a prominent Coke billboard in Kings Cross protesting Coke’s sponsorship of China’s tainted torch relay.
Link to Students for a Free Tibet.
But when this Coca Cola poster in Bremen, Germany, caught the attention of a Chinese Ex Pat blogger, Chinese nationalists called for a boycott too. Coca Cola, in a formal statment, claim the ad was from a 2003 campaign.