Series of ads for Cordaid by Saatchi & Saatchi

 

Eight years ago, Cordaid People in Need, the Cordaid brand that helps provide emergency aid, launched a campaign called “Small Change, Big Difference” (Kleingeld, Groot Verschil). Although this campaign hasn’t been promoted for eight years, the images are still out there, online. And they are now being found by people and organizations from all over the world. They have been shared tens of thousands of times, as if the campaign is still ongoing. Given that this “old” campaign is now inadvertently going “viral”, we revisit the story behind it.

Read the story behind it here.