Foam City — New Sony spot

The campaign sees downtown Miami flooded with 460 million litres of foam by a machine that generates over 2 million litres of foam every minute.
In the ad over 200 residents from Miami are invited to enter “Foam City” armed with the cameras from the range to capture reactions.
All the images taken on the shoot will be uploaded to an online database and is accompanied by a digital campaign that focuses on the technologies of the new camera range.