Guerilla marketing for Horror Film Festival


Copy: Horror Film Festival 10-11 Feb. 2007

If traditional methods of advertising don't work, try scaring people into trying your product. In this case, for the horror film fest, it seems to work. These blood transparencies were placed under doors to make people think they're living their own nightmare, if only for a few seconds. Scary good work by Rediffusion Dyr, Bangalore, India.