“Objectified” — the trailer

Continuing on the theme of Industrial Design, here is:

A peek at the upcoming design documentary “Objectified”, by Gary Hustwit, the director of “Helvetica”. The trailer features the voices of Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. The song is “I Like Van Halen Because My Sister Says They Are Cool” by El Ten Eleven.

Objectified premieres at film festivals and events worldwide starting this March, more info here.

Thanks Derek S.