New Luxury Car Reserves Parking Spots

Clever bit of outdoor advertising, not only are you reaching your market (drivers) but by taking up their valuable parking spaces, make an impression on them.

The U.K.’s Rover has come to China. The new Roewe, based on the Rover 75, was launched in March 2007. Tailored to the market, the Shanghai Automobile Industry Corporation car has 100 modifications from the original U.K. model.

Parking spaces in the Grand Gateway in Shanghai were blocked out in December and January. Pedestals and notices told motorists the spots were reserved with the message: “This parking lot is left for our Roewe owners only.”

The execution by media agency Maxus sought to convey the brand’s prestige.

Link to Adage article