That’s right. Pepsi have waltzed into Atlanta with a major media spend. Over 350 billboards, train station dominations and other OOH postings. Pepsi are making a big splash in the house/hometown of Coca-Cola. The lines are very good too–with some bite. “Pepsi in Atlanta. How refreshing.”, “Look who’s in town for Super Bowl LIII” and “Hey Atlanta. Thanks for hosting. We’ll bring the drinks.” Mike drop.
Coca-Cola took the high ground when asked about the blitz, “As Atlanta’s hometown beverage company for more than 130 years, we’re thrilled to help our city welcome everyone to town for the Big Game, including our friends from Pepsi,” (CNN).