The InterContinental Hotel — Guerilla Marketing

Philadelphia based Gyro Worldwide is pleased to present a collaborative video installation currently on display, on all facades of the The InterContinental Los Angeles – Century City. For the entire month of July, The InterContinental Hotel in Century City will present the artwork of Los Angeles painter and stylist Kime Buzzelli through artistic video vignettes designed to capture and display the essence and amenities available at The InterContinental. The video projection, produced by Klip Collective, is live from dusk to midnight each night, for the entire month of July, and is visible all the way from Santa Monica to Century City, turning the 17-story hotel inside-out for all to see.


Link to YouTube