Uniqlo′s ‘Lucky Switch’ Campaign

AdFest 2010 | Best of Cyber went to Uniqlo Lucky Switch by Dentsu Inc.

“It’s a unique, integrated idea that uses a widget to put Uniqlo’s brand on other people’s sites, which is quite cheeky.” said Brett Mitchell, digital director at Droga5.
‘Lucky Switch’ was actually a very close tie with the Uniqlo fashion show, which is all about making fashion more democratic. It had a very nice tone of voice because fashion is so undemocratic and snooty.