Wonderbra — The Big Reveal
As part of a new campaign for Wonderbra D size, women were invited to submit pictures of themselves in their bras. The final piece is a billboard in Central London, but there is also a
website where you can look close-up, at the hundreds of pictures used to create the finished piece.
The tagline, “D – G; Because we’re more than a handful”, reflects Wonderbra’s playful communication tone, as well as the attitudes of participating women.
The billboard photograph is
online at the microsite where visitors can zoom in to see the women. Participants are able to send their ‘Eva moment’ to their friends and family.
Previously on P&F Wonderbra related.